Prakrit calligraphy | My Site 18

VALKAL

The Prakrit Clothing

PRAKRIT

Project Overview

A hypothetical fashion apparel brand with boxy Indo-Western silhouettes would use Prakrit calligraphic art compositions as prints on its products to promote awareness of the long-forgotten language once spoken by the masses. It would showcase the evolution of the Nagri and Devanagari script and language, as the languages spoken today are derived from the group of languages known as Prakrit.

Approach

About Prakrit

Prakrit is a group of languages that were spoken in the Indian subcontinent from around the 3rd century BCE to the 8th century CE. The term ‘Prakrit’ comes from ‘Prakriti’ meaning ‘source’ or ‘origin’. Most scholars agree that this has to do with the Prakrits originating from Sanskrit, the language of the Vedas, and later Hindu literature. There is no one Prakrit language. Rather, Prakrit generally refers to a group of closely related Indo-Aryan languages, which may also have other names according to the region and time. Their defining feature is that they were much simpler than Sanskrit, and thus the language used by the masses (as opposed to Sanskrit being the language of the elites and high literature).

Designing Prakrit calligraphic art compositions as prints for the clothing offered by the brand along with a visual identity for the brand.

Prakrit Varnamala

Target Audience - Demography

Building a Brand

Brand Name

A hypothetical fashion apparel brand with boxy Indo-Western silhouettes would use Prakrit calligraphic art compositions as prints on the products to promote awareness of the existence of the long-forgotten language that was once spoken by the masses. It would showcase the evolution of the Nagri and Devanagari script and language as the languages spoken today are derived from the group of languages known as Prakrit.

MISSION of the brand

The brand's motto states that even if we don't talk Prakrit in daily conversation, we can continue to enjoy it via design. The brand creates Indo-Western apparel, which could inspire younger generations to discover more about our cultural and linguistic heritage through prints that reflect the Prakrit language.

VISION of the brand

The goal of the brand is to elevate calligraphic print fashion to an entirely new level, appealing to a broad age spectrum of consumers. Everyone should wear their native scripts to demonstrate support for these scripts, which should not be forgotten in history. The brand seeks to revive several ancient scripts surrounding Prakrit of India in the form of a fashion statement.

Exploring brand names for the brand under the keywords civilization, legacy, heritage, culture, being, and fabric.

FINAL BRAND NAME VALKAL/व�कल

Derived from Valkal Vastra which means cloth/fabric made from fibers of the bark of a tree. The use of this form of cloth dates from the period of Ramayan and is considered the first weaved fabric.

Color Palette for the prints

Logo Ideations

Logo Ideations

Final Logo

Logo Ideations

Digitisation of the Logo

Font Exploration for Logo

Brand's Visual Identity - LOGO

The round edges are taken from the counters of व, ल, and क.

The rough edges signify the rough edges of thread.

The overall structure shows the zoomed-in view of the weaving of the cloth.

DEVANAGARI SCRIPT

LATIN SCRIPT

FINAL LOGO

Final fonts:-

Latin - Futura book MT

Devanagri - Anek Devanagari regular

Product Range

WOMEN

Shirt
Kurta
Dress
T-shirt
Crop tops
Scarfs

MEN

Shirt
Kurta
T-shirt

POSITION OF CALLIGRAPHIC COMPOSITIONS ON THE GARMENT

Shirt - On one side of the shirt.

Kurta/Dress - diagonally running from one corner upwards.

T-shirt/ Crop tops - print at the back and smaller prints in the corners of the front side.

The compositions would showcase the evolution of the Nagri script to the Devanagari script and also the evolution of the Prakrit language in day to day languages we speak today. The garment would have a tag/label explaining the old and new forms of the alphabet for a better understanding of the customers around Prakrit.

Collections

The letterforms are to be divided in 8 collections namely

• �वर \SWAR

• क वग \KA VARG

• च वग \CHA VARG

• ट वग \TA VARG

• त वग \T VARG

• प वग \PA VARG

• अवग�य \AVARGIYA

• उ�माक्षर \USHMAKSHAR

The print of the composition would be done in 3 ways:

• solid mono-color composition

• watercolor textured composition

• watercolor texture as a background with solid colored composition

The final compositions would consist of the compositions for the SWAR collection and 1 composition each for the other collections as the face of the collection.