Ghugre
The main objective of the rebranding project is to expand the brand's reach beyond Nagpur and maintain its legacy among younger generations through standardization. The project aims to redesign Ghugre's visual identity while preserving its essence and making it more relevant in today's market with subtle yet significant changes.
Mission
About the brand
This is a Nagpur-based food company run by the third generation of the Ghugre family. They started with Mumbai's famous snack, vada pav, in 1991 and added a Nagpuri twist to the flavor. Their main agenda was to introduce the snacks which had an origin from other regions of Maharashtra. Their USP is the chutney they use and their unique pav. They offer a variety of snacks, including vada pav, sabudana vada, misal pav, and matar kachori.
Moodboard
Color Palette
#c2b59b​
#725d48​
#773f1a​
#903507​
​#a73b1e​
#f58022​
#ffce07
LOGO
Logo ideations
Logo Grid
logo structure and meaning
Font and color exploration
LOGO
Tagline
The mood they want to promote pure authentic Indian snacking from all over Maharashtra in Nagpur region Here are a few related words to go with this mood desi, ghee, pure, shuddh, nashta, fast food, vada pav, homely, spicy
Typography
Brand pattern
Social Media reels
Packaging Design
takeaway bags
Snack boxes
Menu Design
T-shirt Design
Poster Design
Counter Design
Visiting card Design
Sticker Design
Logo Animation
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