Dr. Priya's HERBAL

Dr priya Herbal top

About the brand

Ayurvedic doctor, Dr. Priya Chatur, operates the 'Ayush New Age Natural Clinic' in Mahadula, Koradi, Nagpur. The clinic produces and sells affordable Ayurvedic skin and healthcare products to patients. Dr. Priya and her husband's experience with hair loss and growth issues led them to create the product in 2014.

USP

Products' purity and quality are maintained, leaving no doubt. Raw materials are extracted naturally and only during their harvesting season.

Target audinece

The products aim to provide affordable healthcare to all strata of society, including the poor and middle class. The target audience is primarily women aged 25-40 with face hair, skin, and health problems.

Product range

Self care

Joint pain Oil
Pigmentation Cream
Charcoal Soap

Hair care

Hair oil
Hair shampoo

Mission

Dr. Priya's Herbal was established with the aim of providing affordable Ayurvedic healthcare products to the general public, particularly those from lower and middle-income groups who cannot expensive skin, hair, and health care products available in the market.

The brand's goal is to not only treat illnesses but also eliminate them at their source, while highlighting the business's current practices and objectives.

Design brief

The design brief involves revamping the post-manufacturing branding elements of 'Ayush New Age Natural Care Clinic' owned by Dr. Priya. The clinic specializes in selling locally made ayurvedic products for hair, skin, and health care. To create an attractive visual design language for the, it is necessary to redefine the product line's post-manufacturing aspects, such as packaging, logo, and social media presence.

Logo

Logo concept and ideations

Shortlisted logo ideas

Simplification of Logo ideas

Font and positioning exlploration

Final concept

Logo grid

Logo structure and meaning

Color palette

Hair Oil

Hair Shampoo

Joint Pain Oil

Pigmentation Cream

Charcoal Soap

The Curvy Serif font represents the balance between body and nature through its hairline strokes. Its curves also reflect the fluidity of the human body.